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The time has come for all websites to migrate to HTTPS. You have until July when Chrome 68 releases.

If you’re a regular reader you know that we’ve been talking about this for a while. Google has also pushed the date back a couple of times trying to avoid the massive disruption that will occur when websites start getting labeled, “Not Secure.”

If you haven’t been following, here’s what you need to know:

Google and the rest of the browsers have been working on this for a long time. Last year Google and Mozilla began the push towards universal encryption by changing the UI on their browsers. In addition to the padlock icon, any website with SSL is marked “Secure.”

The idea was that website owners would gradually adopt SSL as more and more features were being taken away.

The browsers also began marking HTTP sites “Not Secure.” This was done more gradually. The warnings started out just warning users when they were about to enter a password in an unencrypted field. Then in the Fall they turned up the volume even more and started marking any HTTP page with text fields “Not Secure.” Now, with the release of Chrome 68 in July, Google is cranking it up to 11. Any website served via HTTP is going to get the “Not Secure” indicator.

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Chrome 68 Warning

What’s the Big Deal with HTTPS?

HTTP is ancient by computer standards. It’s a protocol for communication and it worked fine for a while. Unfortunately, HTTP is not secure. When you make an HTTP connection with a website that connection is not secure. That means that anyone can eavesdrop on the connection and steal or manipulate any data passed back-and-forth.

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HTTPS is secure. When you make a connection with a website the data being sent is encrypted. That essentially makes it worthless to anyone without the corresponding key. Beyond security, HTTPS also blocks ISPs from injecting ads on your website, it is faster and performs better than HTTP and, finally, you have to have encryption in order to use HTTP/2, which is becoming more widely adopted by the day.

What do I need to do?

You need to install an SSL certificate and migrate your website to HTTPS. Before you order one though, take stock of what you need to secure. You may just have a single domain or you may have something more complicated like sub-domains or even multiple domains, in which case you’ll want to find the right certificate. Don’t worry, there’s a diverse set of offerings that cover just about every use case.

Next you’ll need to migrate to HTTPS, you can do this by changing the protocol in your URLs to HTTPS, then using 301 redirects. You may also want to take the time to add your website to HSTS preload list.

Either way, the key takeaway is that you have until July to get an SSL certificate, lest you anger Google.

And trust me, no one wants to cross Google.

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he clock is winding down for website owners to adopt HTTPS encryption.

Starting July, Google’s Chrome browser will start labeling any site and any web page still using HTTP as “not secure”.

The move is part of a long-standing effort by Google to get websites everywhere to use encryption to better protect Internet communications and transactions against snooping, man-in-the-middle and other attacks.

Hypertext Transfer Protocol Secure (HTTPS) is a variant of the standard web transfer protocol (HTTP) that adds a layer of security on the data in transit through a secure socket layer (SSL) or transport layer security (TLS) protocol connection.

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Google Announced This More Than a Year Ago

Google first announced its plans for the transition in September 2016. At the time the company had noted that it would start labeling HTTP connections as non-secure in a phased manner in order to give site owners and operators enough time to make the change.

Starting January 2017, with Chrome release 56 Google started labeling HTTP pages that collected sensitive information like credit card data and passwords as “not secure”. Over the rest of the year the company gradually began expanding those warnings to other types of HTTP pages as well.

For instance, subsequent releases of Chrome began labeling HTTP pages as “not secure” when users where in Incognito mode or entered any data into a web page.

Since then, a majority of websites has implemented HTTPS and the remaining is making progress towards that goal, said Chrome security product manager Emily Schechter, said in a blog Jan 8.

“For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption,” Chrome security product manager Emily Schechter said in a blog post Jan 8.

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Two-Thirds of Chrome Traffic Currently is HTTPS

As a result of those efforts, 68 percent of Chrome traffic on Windows and Android systems is currently protected with HTTPS, Schecter said.  Nearly 80 percent of Chrome traffic on the Chrome OS and Mac is similarly protected, and 81 of the 100 biggest websites currently use HTTPS, she noted. “Progress last year was incredible, and it’s continued since then,” Schechter said.

According to the product manager, Google has been trying to make it easier for organizations to implement HTTPS. Chrome for example now offers support for so-called mixed content audits to help site administrators more easily identify situations where a HTTPS enabled site might request an insecure HTTP.

The audit feature “helps developers find which resources a site loads using HTTP, and which of those are ready to be upgraded to HTTPS,” Schechter said.

Google itself has been moving over its numerous online properties to HTTPS since 2014. Currently, several of its major services including Gmail and Google Drive are 100 percent HTTPS enabled, while other services like YouTube and Google Calendar are at around 99 percent.

Volume of Encrypted Traffic Increasing Worldwide

Numbers maintained by the company show that volume of encrypted web traffic to Google is well over 90 percent in many regions of the world. For instance the percentage of traffic to Google that is encrypted in Indonesia, United Kingdom, Russia, Mexico, Japan, Brazil and Russia is all at or above 95 percent.

The U.S. and Canada are relative laggards—only about 87 percent of web traffic to Google in both these countries is encrypted.

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“Not Secure” will show on sites even if people aren’t filling out a form field.

Google is upping the ante on SSL to nudge more websites toward moving to https://

Take a look at the graphic above. The top image currently shows in the address bar in Chrome for websites that use http:// (i.e., they don’t have an SSL certificate).

The second image currently shows on sites that don’t have SSL whenever someone enters information into a form field on the page.

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Starting in July, the latest version of Chrome will show the second notification for sites that don’t have SSL even if someone is not inputting information into a form field.

I’m not sure how many people notice the “not secure” label. But my guess is the next step after this will be to make it more obvious, perhaps in a red color. So it probably makes sense to suck it up and upgrade to SSL now.

It would be nice if Google made this a little easier. Two things it could do are 1) create a one-click WordPress plugin to change to https once a certificate is installed and 2) make it so you don’t have to create a separate instance in Google Webmaster Central when you switch to https.

 

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Source: www.domainnamewire.com

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For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

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In Chrome 68, the omnibox will display “Not secure” for all HTTP pages.
Developers have been transitioning their sites to HTTPS and making the web safer for everyone. Progress last year was incredible, and it’s continued since then:

  • Over 68% of Chrome traffic on both Android and Windows is now protected
  • Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
  • 81 of the top 100 sites on the web use HTTPS by default

Chrome is dedicated to making it as easy as possible to set up HTTPS. Mixed content audits are now available to help developers migrate their sites to HTTPS in the latest Node CLI version of Lighthouse, an automated tool for improving web pages. The new audit in Lighthouse helps developers find which resources a site loads using HTTP, and which of those are ready to be upgraded to HTTPS simply by changing the subresource reference to the HTTPS version.

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Lighthouse is an automated developer tool for improving web pages.

Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default. HTTPS is easier and cheaper than ever before, and it unlocks both performance improvements and powerful new features that are too sensitive for HTTP. Developers, check out our set-up guides to get started.

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Source: www.security.googleblog.com

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Starting in July, Google Chrome will mark all HTTP sites as “not secure,” according to a blog post published today by Chrome security product manager Emily Schechter. Chrome currently displays a neutral information icon, but starting with version 68, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign.

Google has been nudging users away from unencrypted sites for years, but this is the most forceful nudge yet. Google search began down-ranking unencrypted sites in 2015, and the following year, the Chrome team instituted a similar warning for unencrypted password fields.

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The Chrome team said today’s announcement was mostly brought on by increased HTTPS adoption. Eighty-one of the top 100 sites on the web default to HTTPS, and a strong majority of Chrome traffic is already encrypted. “Based on the awesome rate that sites have been migrating to HTTPS and the strong trajectory through this year,” Schechter said, “we think that in July the balance will be tipped enough so that we can mark all HTTP sites.”

The planned change in the Chrome address bar
The planned change in the Chrome address bar.

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HTTPS encryption protects the channel between your browser and the website you’re visiting, ensuring no one in the middle can tamper with the traffic or spy on what you’re doing. Without that encryption, someone with access to your router or ISP could intercept information sent to websites or inject malware into otherwise legitimate pages.

HTTPS has also become much easier to implement through automated services like Let’s Encrypt, giving sites even less of an excuse not to adopt it. As part of the same post, Google pointed to its own Lighthouse tool, which includes tools for migrating a website to HTTPS.

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A website’s use of the secure protocol — as evidenced by the HTTPS designation and the presence of a security certificate — is a priority for search engines. But recent changes to Google Chrome make it important for web browsers, too.

HTTPS and Browser Behavior

Google is tackling the security challenge across the web via its Chrome browser. This week, the Chrome team announced that all web pages without an HTTPS certificate will display a “Not Secure” label in Chrome 68, scheduled to be launched in July 2018. Previously, the “Not Secure” label had been reserved for pages with form fields, such as password logins, shopping cart checkouts, and site-search boxes.

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Chrome 68 Not Secure warning

Chrome 68 will display a “Not Secure” warning for all pages that have not migrated to HTTPS.

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While browser behavior isn’t typically considered natural search marketing, it does impact searchers’ perception of the quality of your company.

Natural search is an excellent way to expose more people to your brand, and rekindle the interest in those who already know of it. The experience they encounter on their visit to your site will create a strong impression.

Seeing a warning in their browser that the site is not secure can signal that it is risky or low quality. It could cause the searcher to leave and choose a competitor. Moreover, an increase in quick bounces could trigger in search engines a rankings decrease, based on the presumption that searchers are not finding what they want.

Thus a change in the security labeling for a widely used browser like Chrome could impact natural search performance.

In addition to Google’s heightened Chrome warnings, Safari and Firefox, the other leading browsers, also provide security signals in their address bars.

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Rankings Boost

Google has long been vocal in its push for a more secure internet.

Google’s rankings boost associated with HTTPS is based purely on the letters “HTTPS” in the URL, as opposed to the existence of a valid certificate. That means that even insecure pages could receive a rankings boost if they masquerade behind an HTTPS notation. This seems like a pretty weak effort from the search giant, but it reportedly decided to focus on other areas in the algorithm.

Still, in the competitive world of search engine optimization, even a small boost in rankings could give you the lead over a competitor and create additional natural search revenue.

Bing, the world’s second largest search engine across desktop and mobile devices combined, considers the security of the site to be a matter of the owner’s choice, rather than a ranking signal. Bing does not, reportedly, provide a rankings boost for HTTPS.

Migrating to HTTPS

Migrating to HTTPS isn’t as simple as purchasing a security certificate. Everything from images to links to 301 redirects is involved. The process is often complicated.

Much of the complication involves SEO, as the migration should preserve organic rankings. It should be treated as any other URL change or technical migration. Search engines consider HTTP and HTTPS as different URLs. Thus HTTP and HTTPS can be indexed simultaneously and create duplicate content that competes for rankings and splits link authority between different versions of the site.

As such, make sure to register and verify in Google Search Console and Bing Webmaster Tools the HTTPS versions of the site and all subdomains — including www and non-www. The search engines use these tools to send you messages about your site’s performance and crawl-ability, which will be vitally important as you migrate.

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Visit:https://troikatech.in/

Email:info@troikatech.net

Call: 9821211741 / 9821211755

Source: practicalecommerce.com